Chinese chopsticks became an overnight sensation, and the bamboo and wood industry is brimming with hidden talents.

The Second World Internet Conference was grandly held in Wuzhen, Zhejiang, from December 16 to 18, presenting China’s vision for internet development and governance to the world. On the evening of the 15th, a video of Russian Prime Minister Dmitry Medvedev strolling through a chopstick shop in Wuzhen unexpectedly went viral, becoming the conference’s first major headline, while Chinese chopsticks garnered unprecedented attention. According to the Lishui Daily, Qingyuan produces 1.8 billion pairs of bamboo chopsticks annually, capturing 40% of the national market for crafted chopsticks and over 60% of Zhejiang’s market. As China’s top county in ecological environment, Qingyuan boasts an astonishing forest coverage rate of 82.4%, ranking first nationwide among more than 2,000 counties, cities, and districts. Its industrial economy has grown rapidly, now essentially forming four pillar industries—bamboo and wood products, pencils, hydropower, and green food—making it the country’s largest bamboo industry base. In recent years, Qingyuan’s bamboo and wood sector has pursued a strategy of differentiated competition and distinctive product offerings, leveraging its abundant natural resources to achieve rapid growth. With strong government support, numerous outstanding enterprises have emerged; among them, Zhejiang Sanhe Bamboo & Wood Technology Co., Ltd. enjoys a particularly high reputation as the first company in Qingyuan’s bamboo products industry listed on the New Third Board. With the rise of the internet, traditional industries face transformation and upgrading, and many leading bamboo and wood firms in Qingyuan have chosen to embrace “Internet Plus” to drive innovation. Zhejiang Sanhe Bamboo & Wood Technology Co., Ltd. has focused on strengthening its core competencies, spearheading technological advancements and product innovations. The company invested over 20 million yuan to develop and apply cutting-edge technologies for fully splitting and flattening whole bamboo, establishing an internationally and domestically advanced production line for premium whole-bamboo products such as cutting boards and decorative panels. This industrialization not only conserves moso bamboo resources and boosts utilization rates but also ensures that the food-contact surfaces of its cutting boards contain no adhesives or other chemical residues. Since their launch, these products have been widely acclaimed by consumers. To further promote product innovation, Zhejiang Sanhe Bamboo & Wood Technology Co., Ltd. has built a standardized factory spanning 19,000 square meters, along with new production lines capable of manufacturing 300,000 square meters of eco-friendly bamboo cutting boards and 200 million pairs of environmentally friendly bamboo chopsticks annually. The company has assembled a highly skilled team of designers, marketers, and managers and equipped itself with state-of-the-art domestic and international production equipment, drawing significant attention from the industry. “In the internet era, even a simple pair of Chinese chopsticks can become an overnight sensation, proving that small industries can still achieve great success. For any enterprise to remain competitive, it must prioritize both its products and customers, striving to deliver the highest quality and the best possible user experience. Sanhe Bamboo & Wood’s current success is largely attributable to word-of-mouth from satisfied consumers,” said Huang Huanwu, Chairman of Zhejiang Sanhe Bamboo & Wood Technology Co., Ltd. Through technological and product innovation, Qingyuan’s bamboo and wood industry has evolved from its initial focus on basic bamboo chopsticks, skewers, and cutting boards to encompass multiple sectors, including kitchenware, small furniture, and large-scale furnishings. Led by companies like Zhejiang Sanhe Bamboo & Wood Technology Co., Ltd., innovation has become the driving force propelling Qingyuan’s bamboo and wood sector toward accelerated transformation and development.

　　The Second World Internet Conference was grandly held in Wuzhen, Zhejiang, from December 16 to 18, presenting China’s vision for internet development and governance to the world. On the evening of the 15th, a video of Russian Prime Minister Dmitry Medvedev strolling through a chopstick shop in Wuzhen unexpectedly went viral, becoming the conference’s first major headline, while Chinese chopsticks garnered unprecedented attention. According to the Lishui Daily, Qingyuan produces 1.8 billion pairs of bamboo chopsticks annually, capturing 40% of the national market for crafted chopsticks and more than 60% of Zhejiang’s market. As China’s top county in ecological environment, Qingyuan boasts an astonishing forest coverage rate of 82.4%, ranking first nationwide among over 2,000 counties, cities, and districts. Its industrial economy has grown rapidly, with four major pillar industries—bamboo and wood products, pencils, hydropower, and green food—now firmly established, making Qingyuan the country’s largest bamboo‑industry base.

　　In recent years, Qingyuan’s bamboo and wood industry has steadfastly pursued a strategy of differentiated competition and distinctive market positioning, leveraging its abundant bamboo and timber resources to achieve rapid growth. With strong government support, a large number of outstanding enterprises have emerged; among them, Zhejiang Sanhe Bamboo & Wood Technology Co., Ltd. enjoys a stellar reputation as the first company in Qingyuan’s bamboo products sector to be listed on the New Third Board. As the internet gains prominence, traditional industries are undergoing transformation and upgrading, and many leading bamboo and wood firms in Qingyuan have chosen to harness “Internet Plus” to drive innovation and development. Zhejiang Sanhe Bamboo & Wood Technology Co., Ltd. has focused on strengthening its core competencies, spearheading technological advancement and product innovation within the industry. The company invested over RMB 20 million to develop and implement production‑scale technologies for the physical splitting and flattening of whole bamboo culms, and established an internationally and domestically advanced production line for premium whole‑bamboo products—such as cutting boards and decorative panels—enabling industrialization. This approach not only conserves moso bamboo resources and boosts utilization rates but also ensures that the food-contact surfaces of its cutting boards are free from adhesives and other chemical residues. Since their launch, these products have been widely acclaimed by consumers. To further advance product innovation, Zhejiang Sanhe Bamboo & Wood Technology Co., Ltd. has built a standardized manufacturing facility spanning 19,000 square meters, along with new production lines capable of annually producing 300,000 square meters of eco‑friendly bamboo cutting boards and 200 million pairs of environmentally friendly bamboo chopsticks. The company has assembled a highly qualified team of designers, marketers, and managers and equipped itself with state‑of‑the‑art domestic and international production equipment, earning widespread attention across the industry.

　　“In the internet era, even a simple pair of Chinese chopsticks can become an overnight sensation, proving that even small industries can achieve great success. For any company to remain competitive in its sector, it must place greater emphasis on both its products and its customers—striving to deliver the highest possible product quality and the best possible customer experience. The remarkable growth that Sanhe Bamboo & Wood has achieved today is largely attributable to word-of-mouth from consumers,” said Huang Huanwu, Chairman of Zhejiang Sanhe Bamboo & Wood Technology Co., Ltd. Through technological and product innovation, the Qingyuan bamboo and wood industry has evolved from its early days of producing basic items like bamboo chopsticks, skewers, and cutting boards to encompass multiple product lines, including kitchenware, small furniture, and large-scale furnishings. Led by companies such as Zhejiang Sanhe Bamboo & Wood Technology Co., Ltd., innovation has become the driving force behind the industry’s accelerated transformation and development.